News Desk
Visit Maldives has launched a new digital campaign titled “Seasonal Summer”, aimed at promoting the Maldives as a year‑round destination and encouraging steady tourist arrivals throughout all seasons.
The campaign was officially unveiled at the Visit Maldives Media Briefing today, an event attended by key figures from the tourism sector. Officials described the initiative as an important step in strengthening the Maldives’ global marketing strategy and expanding its reach in major source markets.
According to Visit Maldives, the primary goal of the campaign is to position the Maldives as a destination that offers diverse experiences beyond the traditional peak season. The initiative highlights that travellers can enjoy a wide range of activities even during the summer months, traditionally considered the off‑season for the region.
The campaign will bring together information on activities, experiences and attractions across the country on a single digital platform, making it easier for travellers to explore what the Maldives offers at any time of year.
Visit Maldives said the campaign will leverage modern digital tools to showcase the Maldives’ natural beauty, hospitality and cultural richness to global audiences. The organisation expects the initiative to help increase tourist arrivals and reinforce the Maldives’ reputation as a destination not dependent on seasonal patterns.
Officials emphasised that the “Seasonal Summer” campaign is part of a broader strategy to diversify markets, strengthen brand visibility and ensure that the Maldives remains competitive in an increasingly dynamic global tourism landscape.
